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Crunch buncha advertisement8/1/2023 The campaign pokes fun at conventional advertising by creating parodies of popular trends that showcase how CRUNCHing can turn a bad or awkward situation into a better state of mind. “Our TVC and extended digital content bring the consumer along for the ride – to be in on the joke – and encourage them to start CRUNCHing in their daily life with family and friends.” “With CRUNCHing, we wanted to return to our brand’s roots in a playful way by introducing a humorous campaign that demonstrates how everyone, everywhere, can enjoy the taste of a CRUNCH bar and join this new lifestyle and light-hearted state of mind by simply unwrapping and eating a CRUNCH bar,” said Silvia Borla, vice president of marketing, Ferrero Chocolate Brands. CRUNCHing is everything people didn’t know they needed in 2020. Through humorous video spots featuring fictitious testimonials about the results of CRUNCHing, consumers will “be in on the joke” knowing that even though there are no scientifically proven results of CRUNCHing, fans are free to believe whatever they want to believe.Ĭonsumers can feel that the sheer act of unwrapping and eating a CRUNCH bar enhances life’s simple moments. The campaign leans heavily into the tongue-in-cheek idea that life will immediately improve once fans start CRUNCHing. Will this lessen the popularity of Peeps? I seriously doubt it, but hopefully the government agencies can do some more solid research to tell us if there's a legitimate concern.Debuting with a:15 TVC spot and a range of video content across CRUNCH digital channels, additional:30 and:15 spots will go live and rotate over the next few months. My recommendation is you do your own research if you have concerns. The inadequacy of much of the testing and the evidence for carcinogenicity, genotoxicity, and hypersensitivity, coupled with the fact that dyes do not improve the safety or nutritional quality of foods, indicates that all of the currently used dyes should be removed from the food supply and replaced, if at all, by safer colorings. The National Library of Medicine does recommend that companies move away from 4 different dyes including Red Dye #3 when manufacturing food because of lab tests. I decided to do my own research apart from the Consumer Affairs article. Does Red Dye #3 cause cancer when used in foods? Look at the list of companies that they work with and ask yourself if any of those benefit from the makers of Peeps being associated with a carcinogen. In their defense, they disclose how their relationships with companies works. At the top of the Consumer Affairs website you'll see this:ĬonsumerAffairs is not a government agency and may be compensated by companies displayed. When I see news like this, I immediately want to know more about the source. We manufacture all our candies in compliance with FDA regulations, sourcing our ingredients and packaging exclusively from reputable suppliers who adhere to high quality and safety standards,” Here's why you should be skeptical of this report "FD&C Red #3 is currently an approved colorant for use in candy by the FDA. Here's the statement shared by the company in this press release: What does the company that makes Peeps have to say about this? It's not allowed in makeup, but fine in food according to the FDA. But, it's not illegal to put Red Dye #3 in candies. The reason? Red Dye #3 is a known carcinogen that the Food & Drug Administration has said caused cancer in laboratory animals. Published reports have raised concerns about an Easter staple – those chick- and bunny-shaped candies, Peeps.
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